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A new Cité de l'Espace
The space adventure park in Toulouse has completely redesigned and renewed its permanent exhibitions. The result is an interactive immersion into man's enthusiasm for the stars.
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@explorezmars: Curiosity live!
On Monday 6 August the Mars rover Curiosity should land on the red planet. From today Enjoy Space and Cité de l’Espace are offering you the chance to follow this event on Twitter, and then by video, direct from the NASA JPL in California!
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Soyuz in Guiana
This is the mythical rocket par excellence, the one that launched Sputnik, the first satellite and Gagarin, the first man in space. The CSG, Guiana Space Centre, is now one of its launch bases: a historic achievement.
Pizzas on the Moon
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| The website pages for Domino Pizza’s “lunar project” are full of resources (texts, videos, drawings) regarding the future base envisaged and means for delivering to customers. In short, all the ingredients for an effective marketing buzz based on the conquest of space. Click on the image to be directed to the website. Credit: Domino's Pizza |
An international franchise specialised in pizza home delivery announced its intention to open a branch on the Moon. This is clearly a marketing campaign and, in this case, one that is specifically aimed at Japanese consumers. In the video below, Scott Oelkers, the owner of the company in Japan explains his ambitious plan.
But although a dedicated website oes into great detail about the lunar base envisaged (videos, drawings, false conferences, etc.), the marketing campaign has taken another turn: Scott Oelkers now says that the shareholders had calculated that the cost of such a set-up on our natural satellite was prohibitive. See the video below.
For instance, the price of a lunar pizza was estimated at 218,540,434 yen, which is just over 2 million euros, in order to amortize the investment! A publicity stunt which is above all used to highlight the fact that the price of Domino’s pizzas is not going to change... on Earth, obviously...
Published on 14 September 2011
